Web Survey Bibliography
Title Where, When, How and with What Do Panel Interviews Take Place and Is the Quality of Answers Affected by the Interview Situation?
Author Niebruegge, S.
Year 2017
Access date 15.09.2017
Abstract RELEVANCE & RESEARCH QUESTION
Screens are everywhere. And so, of course, are interviews. Market research now happens in real life.
The author emphasizes the importance of the interview and its environment for several reasons: It’s the core of a good research practice. Its costs heavily affect the economic health of research businesses. The fact that we don’t see the actual interview environment might make researchers unaware of potential impacts on the answering behaviour. Panel interviews compete with multiple distractions that come with ubiquitous devices. We can assume that the interview environment is under constant change. Last not least, we need to include in our equation the beginning shift from the interview to the observation.
METHODS & DATA
A survey with a total N = 1.049 provides a comprehensive and representative picture of present-day interview environments. The respondents were free to choose time, place and device. The consistency and commitment to the online interview was measured using a fit statistic from a MaxDiff exercise.
RESULTS
A large share of panel interviews is done at home. Only 2 % of the interviews can be classified as truly mobile (out-of-home, using a mobile data connection). 88 % of the resp. show a 100-%-consistency in their answering behaviour.
The quality of the answering behaviour is largely influenced by non-situational parameters such as the general personality trait of honesty and truthfulness as measured with the HEXACO-60 personality inventory. It’s not or only to a neglectable extent affected by parameters of the actual interview situation. But, there are a few remarkable exceptions such as the consumption of alcohol prior to the interview.
ADDED VALUE
For research designs, it’s key to keep in mind in which environment panel interviews take place. For some research designs that expand the scope from lab situations to the real world the very low share of truly mobile interviews is bad news, whereas results indicate that interview environments are more homogeneous than expected.
Screens are everywhere. And so, of course, are interviews. Market research now happens in real life.
The author emphasizes the importance of the interview and its environment for several reasons: It’s the core of a good research practice. Its costs heavily affect the economic health of research businesses. The fact that we don’t see the actual interview environment might make researchers unaware of potential impacts on the answering behaviour. Panel interviews compete with multiple distractions that come with ubiquitous devices. We can assume that the interview environment is under constant change. Last not least, we need to include in our equation the beginning shift from the interview to the observation.
METHODS & DATA
A survey with a total N = 1.049 provides a comprehensive and representative picture of present-day interview environments. The respondents were free to choose time, place and device. The consistency and commitment to the online interview was measured using a fit statistic from a MaxDiff exercise.
RESULTS
A large share of panel interviews is done at home. Only 2 % of the interviews can be classified as truly mobile (out-of-home, using a mobile data connection). 88 % of the resp. show a 100-%-consistency in their answering behaviour.
The quality of the answering behaviour is largely influenced by non-situational parameters such as the general personality trait of honesty and truthfulness as measured with the HEXACO-60 personality inventory. It’s not or only to a neglectable extent affected by parameters of the actual interview situation. But, there are a few remarkable exceptions such as the consumption of alcohol prior to the interview.
ADDED VALUE
For research designs, it’s key to keep in mind in which environment panel interviews take place. For some research designs that expand the scope from lab situations to the real world the very low share of truly mobile interviews is bad news, whereas results indicate that interview environments are more homogeneous than expected.
Access/Direct link Conference Homepage (abstract) / (presentation)
Year of publication2017
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography (290)
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- Web surveys for offline rural communities ; 2016; Gichohi, B. W.
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- Assessment of Innovations in Data Collection Technology for Understanding Society; 2016; Couper, M. P.
- Evaluating Online Labor Markets for Experimental Research: Amazon.com's Mechanical Turk; 2016; Berinsky, A.; Huber, G. A.; Lenz, G. S.
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- “Money Will Solve the Problem”: Testing the Effectiveness of Conditional Incentives for...; 2016; DeCamp, W.; Manierre, M. J.
- Effects of Incentive Amount and Type of Web Survey Response Rates; 2016; Coopersmith, J.; Vogel, L. K.; Bruursema, T.; Feeney, K.
- Effect of a Post-paid Incentive on Response to a Web-based Survey; 2016; Brown, J. A.; Serrato, C. A.; Hugh, M.; Kanter, M. H.; A.; Spritzer, K. L.; Hays, R. D.
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- A reliability analysis of Mechanical Turk data; 2016; Rouse, S. V.
- Taming Big Data: Using App Technology to Study Organizational Behavior on Social Media; 2015; Bail, C. A.
- Using Mobile Phones for High-Frequency Data Collection; 2015; Azevedo, J. P.; Ballivian, A.; Durbin, W.
- Cell Phone and Face-to-face Interview Responses in Population-based Sur- veys - How Do They Compare?; 2015; Ghandour, L.; Ghandour, B.; Mahfoud, Z.; Mokdad, A.; Sibai, A. M.
- The Cathie Marsh lecture: What does the failure of the polls tell us about the future of survey research...; 2015; Sturgis, P., Matheson, J.
- Mixed mode surveys ; 2015; Burton, J.
- Understanding Society Innovation Panel Wave 7: Results from Methodological Experiments; 2015; Blom, A. G.; Burton, J.; Booker, C. L.; Cernat, A.; Fairbrother, M.; Jaeckle, A.; Kaminska, O.; Keusch...
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- Tailored fieldwork design to increase representative household survey response: an experiment in the...; 2015; Luiten, A.; Schouten, B.
- Using Internet to Recruit Immigrants with Language and Culture Barriers for Tobacco and Alcohol Use...; 2015; Carlini, B. H.; Safioti, L.; Rue, T. C.; Miles, L.
- Online Recruitment Methods for Web-Based and Mobile Health Studies: A Review of the Literature; 2015; Lane, T. S.; Armin, J.; Gordon, Ju. S.
- iTunes Song-Gifting is a Low-Cost, Efficient Recruitment Tool to Engage High-Risk MSM in Internet Research...; 2015; Holland, C. M.; Ritchie, N. D.; Du Bois, S. N.
- A Note on the Use of Survey Research Firms to Enable Empirical Data Collection; 2015; Schoenherr, T.; Ellram, L. M.; Tate, W. L.
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- Recruiting for addiction research via Facebook; 2015; Thornton, L. K.; Harris, K.; Baker, A.; Johnson, M.; Kay-Lambkin, F. J.
- The effectiveness of incentives on recruitment and retention rates: an experiment in a web survey; 2015; Mulder, J.; Douhou, S.
- Adding a Web Mode to Phone Surveys: Effectiveness and Cost Implications; 2015; Beebe, T. J.; Lien, R.; Luxenberg, H.; Rainey, J.
- Query on Data Collection for Social Surveys; 2014; Blanke, K., Luiten, A.
- Examining the Effect of Prenotification Postcards on Online Survey Response Rate in a University Graduate...; 2014; Lalasz, C. B., Doane, M. J., Springer, V. A., Dahir, V. B.